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Launch your property
23 Sep 09
Launch your property  

Starr Partners offices have an ace up their sleeve when marketing properties.  They have access to a special technique they have dubbed a “Property Launch”.  Since 2005 this technique has been used to great effect by vendors who have the will to stimulate interest in their property using this unique marketing technique.  By teasing out the marketing campaign and adding a degree of exclusivity the buyers are more inquisitive and inevitably more interested in the property as was witnessed in a recent sale. 

The Liverpool office of Starr Partners is still buzzing with the excitement of a recent sale that exceeded all expectations. By adopting the Starr Property Launch the team at Starr Partners Liverpool has achieved an above market result with the sale of a 3 bedroom home in the area.

Simon Perri, Principal of Starr Partners Liverpool explained, “We have adopted the Starr Property Launch marketing technique for this sale. It involves a greater emphasis on building interest in the property and requesting that buyers register for open homes. This not only gives us a truly interested buyer, but also encourages buyers on the fringe into viewing the home. This was demonstrated by the 60 people who registered to attend the open house and the final number of almost 180 who viewed the home.”  

As proven by this example, a greater degree of interest and higher viewing can drive both the total offers and the final number for which the property is sold. “We had a total of 30 offers on the property and it ended selling beyond the upper price range of $389,000. All in all a result we and our vendor are extremely pleased with” Perri stated. Advertising for this property was two quarter page advertisements in the local paper, supported by local letterbox drops, internet advertising and a virtual tour on the Starr Partners website. By creating excitement around the opening of the Starr Property Launch, Starr Partners created a sense of hype and buzz which stimulated interest and ultimately facilitated an extraordinary result.

To discover if the Starr Property Launch is right for the marketing of your property please contact your local Starr Partners Agent.  A complete list of agents can be found at www.starrpartners.com.au