Would-be leaders in any industry must come to grips with a self-evident truth - you cant bet a leader by following. Admittedly, it's difficult to zag when everyone else is zigging. Real estate agents are often like sheep, in that our natural inclination is to go with the herd. Innovation however, sometimes demands the opposite. It often requires a brave, and sometimes unnatural act. To achieve originality we need to abandon the comforts of habit, reason and the approval of our peers, and strike out in new directions.
Changing our philosophy from being risk adverse to risk-taking innovators was a brave step, but we realised this was essential if we wanted to thrive in the new economy. Our traditional approach to real estate had always served us well in the past, but with our clients becoming increasingly sophisticated, we realised that we needed to shift our thinking and act decisively.
We have been recognised as the Innovator of the Year at the Australian Real Estate Awards for three consecutive years and remain committed to refining and improving our business and investing in innovation to ensure that we are best placed to meet our client's needs.